In our ongoing quest to be Sun Valley’s premier footwear provider, we would like to give our customers the opportunity to try out one of our most popular shoe lines, Pearl Izumi, with a demo day at Adams Gulch this Saturday July 30 from 8:30am-12pm. With roots in the cycling word, Pearl Izumi has been making shoes since 2003, and their latest line features technologies that simply make you want to run. Visit with Sturtevants’ shoe expert Jim Santa who has 40 plus years of shoe fitting experience, as well as the local Pearl Izumi rep so you can discuss the finer points of these shoes and find a fit that is just right for you.

What separates Pearl Izumi from its competitors? Starting with the sole, Pearl Izumi has placed their toe spring behind the metatarsal of the foot. This provides a bit of rocker in the sole that helps propel you into your next step, creating a more efficient stride. Their unique mid-sole shape delivers a smooth running experience while their seamless upper forms perfectly to your foot to ensure all day comfort. With the entire upper part of the shoe free from stitching and seams, Pearl Izumi shoes eliminate chaffing, so whether you are eating up miles of backcountry terrain on an all-day run, or just kicking it around town, your feet will thank you at the end of the day. If all of this fancy marketing jargon makes you skeptical, then come on out to Adams Gulch this Sunday morning to see for yourself why Pearl Izumi is a brand worth checking out.