Ski Boot and Footwear Expert
If you have lived in the Wood River Valley for any decent period of time, there is no doubt that you have heard of Steve Ashburn. When we live in an area that is so dedicated and passionate about skiing and winter sports, we regard our veterans and experts of the sport with the utmost respect and appreciation.
Steve Ashburn is a name that has become synonymous with expert boot fitting, and with Steve’s 43 years in the industry, he has gained a level of knowledge that is unparalleled. Steve is originally from Great Falls, MT, but now lives in Ketchum with his wife Cindy.
As many of us know a profession in the ski industry can be a nomadic one; travelling from one place to the next, but Steve always managed to return to the Wood River Valley and has been a resident for 39 years. Steve traveled with the World Cup for three years as a tech for Raichle/Tyrolia/Head and was directly involved in Flexon development.
He then decided to open his own business and started Precision Boot in 1982, which at the time was the second ‘boots only’ shop in the entire country. While Steve was running Precision Boot, he continued to be involved with product research and development with Raichle, Tecnica, and Superfeet.
In 1992, Steve was introduced to the concept of the Intuition Thermo Liner. Steve was intrigued as this product made boot fitting a whole lot simpler. Steve went to work with Intuition in Vancouver and was an integral part in bringing the product to market.
After selling Precision Boot in 2000, Steve stayed with Intuition and became the U.S. distributor. After seven years in the liner business, Steve left and tried his hand at retirement, which, in his words “was not a good fit.” Steve has decided to return to the industry, and we are honored that he has come on board with us at Sturtevants Warm Springs.
Apart from curing peoples boot problems, Steve enjoys skiing (on water and snow), biking, bird hunting, and traveling. You can find Steve six afternoons a week at Sturtevants Warm Springs, so come see him to get fit for Intuition Liners, custom foot beds, or any boot fitting issues or questions.